The Gillette Fusion Blades cartridges made by the well-known brands generally cost about 5p-10p to manufacture, but shoppers are charged as much as £3.49 per cartridge. So what’s the deal?
They charge that much because they can. Gillette and Wilkinson spend quite a bit of money convincing people that they are the only ones supplying good razors. With a cartridge costing only 10p to manufacture, they have a lot of budget left for marketing; and that’s what you are paying for.
With their duopoly secured by marketing, they are free to charge higher prices, at times, raising them by 25%. If you use Gillette’s Mach 3 razor, you were a victim of that sudden price increase, but you probably didn’t notice. Gillette snuck the price increase in by not directly increasing the price, but by removing one of the cartridges. Instead of 5 cartridges, you now only get 4 for the same price – effectively the same as increasing prices by 25%.
Even if you did notice, where else are you going to get your razors? Unless you want to use disposable razors, there aren’t many choices.
We get our blades from a 90-year-old German factory that started by making top-of-the-line straight razors for Europe’s barbers. Today, they’re still making some of the best razor blades on the market. Although our blades do cost us considerably more to manufacture, we can still sell them for 30% less than comparable Gillette fusion blades (we even cover shipping!). We’ll also deliver fresh razors just as you are running out, so you’ll never have to stretch the life of an old razor or make last-minute trips to the store.
I cannot recommend these razors highly enough. They get delivered to me right on time and they last long enoough even if I shave every day, Actually it is better tio shave every day then the bristle will not clog the blades. I also use the shaving soap rather than a gel as that seems almost purposefully designed to clog the blades and make you buy more! Trust me the soap here is good and is easy to rinse out the razor.read more
Just come back from a 2 week holiday and had forgot to these razors with me and had to revert to my old ones didn’t realise how much better the BC blades are only thing I was glad to come home to!!!
Well yes I am a woman but on looking for a new shaver for woman this came up as men's shavers are better apparently something I did not know but I was sick of buying crap shaver after crap shaver in the woman's isle of the supermarket cost 5/6 quid then £10 for replacement heads and missing hair the hairs on my legs and other places woman shave ha so I was sceptical with having to subscribe and that. Well I've just used it and my god what a bloody difference I'm so shocked I will never touch a woman's shaver AGAIN!! My only downside maybe for me being a woman is the weight of the handle bit I can live with that for a stressfree 5mins of perfect shaving 100% 5 star for me thanksread more
I like the shave I get from these blades I find I get a nice shave from them
Love the new blades! The moving head is so much better and I think the new one lasts for longer. Also, the handle is much easier to use and I like the weight. Awesome change, guys!
Honestly the best shave I've ever had. New design is great, the rolling pin is a stroke of genius! Only thing I would say is the handle could do with a better grip, difficult to hold with wet hands.
The latest design of blade is honestly the best shave I've ever had. They do exactly what you say they're going to do. The extra spacing between blades means they really don't get clogged like other 5 blade heads do, they're a smooth shave, and there's much less razor burn. Props to you Colonel, you've nailed this one.read more
I've been using the Bearded Colonel'so razors for more than a yearGood price, prompt delivery, excellent shave.Then new version arrived. I couldn't figure how to put it together But amazing customer support got me going quickly.Can't praise The Colonel too highly. Not often you get quick personal answers from the boss man these days BUT YOU DO WITH THE COLONEL!!read more
Been using the Bearded Colonel for a couple of months now and very happy. Very much appreciated the new style blades and handle excellent....
I am so happy !!!Ok, after being with this company for 2 years and using their razors daily i was even more delighted when i received the new upgraded blades, the ones before were great and i could never complain.... BUT the new ones are even better with a great handle to go with them - its an even smoother shave along with trimming my sideburns. I am so delighted and will never leave these guys (Especially with such a great price)read more
just received my latest set of blades. individually packed the new style blades seem to be a good upgrade. also received three handles FOC so i can replace my old style handles. once again the bearded colonel has exceeded its customer service. they even threw in a travel cover. well done the bearded colonel.read more
Great blades, but why the change to purple without any hint of an explanation?
I shave my head and under my beard so need a good razor that doesn't skin me alive when shaving. Got my first delivery today an the shave was worth the wait. Even the dreaded shaving rash never appeared!! Looks like I have my new razors sortedread more
Darren Bulla B.
Decided to sign up about 3 months ago as a convenient solution to one of life's most boring chores - remembering to buy new razor blades. Even though marginally more expensive than a bag of 8 or 10 throwaways I'm absolutely delighted with my decision. The blades are excellent quality and stay sharp for more than a week, so that the four per consignment easily outlast the month. In combination with a return to brush & soap rather than 'instant' shaving cream they really do deliver the best daily shave I've ever experienced. I shall be sticking with the Colonel. Thank you.read more
Early days yet but so far i'm surprised they're better than I expected. If my opinion changes so will the review. I have always used Gillette or Wilkinson Sword, the latest was the Gillette Fusion which i've always thought was really good as with all their products. I took advantage of the deal to get the Bearded Colonel set for half price, £5 to try out a new razor and some blades made it well worth the risk. We all see a lot of these sponsored products on Facebook, good old targeted advertising, usually with me this has an adverse effect and I expect it to be more about selling a brand than a quality product. I've always been a bit of a shaving snob and always want the closest shave I can get but with sensitive skin I have to be careful, with this yeah it cuts a bit close and does leave my skin very dry, need to find something suited to my skin but that's nothing new, i'm always looking for a post-shave balm that works for me, but the shave is so smooth. Very impressed.I've no idea yet as to how long the blades will last me, I can usually get a month or so out of the average Gillette so time will tell, not sure if it's going to be worth full price as they have exaggerated the cost of rival products but if it lasts as long and cuts my hair and not face I may chose them as my go-to brand.read more
Well honestly I'm impressed with the razor didn't think it would be that good but it is we all get those stubborn areas where you could shave all day and not get the results you want today I did
I've been using for just over a month now and only just found a need to change to my second blade. The shave for me is at least as good as Gillette's exsp[ensive products but I'm starting to think it's better. I've started using a shaving oil after a shower and then small amount of Nivia gel - it's a winner. My only small issue is it doesn't have a trim blade but I hear that is in planning. Great product. Thank you.read more
Having had the pleasure of shaving with this brilliant razor for well over 12 months, I have now hunted through my various washbags/bathroom cabinets etc and thrown away all other razors - none come near this outstanding product. My one urgent plea is for you to produce one for ladies - just a different colour? so that mine doesn't get nicked/borrowed!read more
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