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The Colonel’s Journal / Grooming & Guides

Is There An Alternative To Gillette Fusion Blades?

Last Updated on 16 August 2024

Why are razors so expensive?

The Gillette Fusion Blades cartridges made by the well-known brands generally cost about 5p-10p to manufacture, but shoppers are charged as much as £3.49 per cartridge. So what’s the deal?

They charge that much because they can. Gillette and Wilkinson spend quite a bit of money convincing people that they are the only ones supplying good razors. With a cartridge costing only 10p to manufacture, they have a lot of budget left for marketing; and that’s what you are paying for.

With their duopoly secured by marketing, they are free to charge higher prices, at times, raising them by 25%. If you use Gillette’s Mach 3 razor, you were a victim of that sudden price increase, but you probably didn’t notice. Gillette snuck the price increase in by not directly increasing the price, but by removing one of the cartridges. Instead of 5 cartridges, you now only get 4 for the same price – effectively the same as increasing prices by 25%.

Even if you did notice, where else are you going to get your razors? Unless you want to use disposable razors, there aren’t many choices.

gillette fusion blades alternative

We get our blades from a 90-year-old German factory that started by making top-of-the-line straight razors for Europe’s barbers. Today, they’re still making some of the best razor blades on the market. Although our blades do cost us considerably more to manufacture, we can still sell them for 30% less than comparable Gillette fusion blades (we even cover shipping!). We’ll also deliver fresh razors just as you are running out, so you’ll never have to stretch the life of an old razor or make last-minute trips to the store.

Quality blades delivered to your door at a fair price; A better way to shave is what the Bearded Colonel is all about.

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Julie G.
I originally took out the subscription for my husband around 9 years ago but have been using the blades myself for almost as long. These give a gentle, close, clean shave on legs and underarms and last longer than the designated lady razors I've used in the past. I'd recommend these to anyone.
Charlie S.
recommends
Love the beard oil! A great product that has really helped me, smells great too
Kev L.
recommends
Really impressed with this setup. The blades are sharp straight out of the wrapper but still smooth—no tugging or irritation at all, even on the first pass. They cut cleanly and consistently, which made the whole shave feel controlled and comfortable rather than harsh. The brush is equally impressive. It holds plenty of water, builds a rich lather quickly, and feels soft on the face with just the right amount of backbone. No shedding so far, and it spreads lather evenly without effort. Overall, this combo gave me one of the best shaves I’ve had in a long time—close, comfortable, and irritation-free. Excellent quality and great value.
Margarita S.
Got a set of razors , shaving cream and a shaving brush as a present for my dad who is quite demanding when it comes to shaving products. He was very satisfied with the quality and from now on will be a loyal customer.
David P.
Great product and rapid customer service. Nicely weighted razor handle and cost effective blades delivered to your door.
Harold L.
I am delighted with both the quality of the shaving stick and the clean shave that it produces. In the past, I have spent many pounds on inferior products supplied by household names in the razor industry. The Colonel is definitely enigmatic, but behind those Georgian whiskers he certainly hides a skill to produce beautiful shaves! The first thing I did with my new razor was to shave off my beard. Shaving is so quick and easy, thanks to the Bearded Colonel, that I probably won't bother to grow another!
Paul C.
Bearded Colonel for shaving materials etc. Very satisfied with the products I have purchased and regular deliveries of blades. The stainless steel razor is really nice and weighty……quality. Paul Charnock
James S.
I have used Bearded Colonel for 5 years now and they will have my custom for a long time to come. Excellent quality products and customer service at a very reasonable price.. I used to waste far too much money and time on high st bands, i would never go back to using them now. I know there's lots of subscription services but i can't imagine you will find better than the Colonel!
Darrell J.
Fantastic Razors! Use them every time. Especially after switching from Gillette. I used to always get small nicks and a shave rash with the razors from Gillette and Wilkinson so this was awesome. The handle is really heave too - really quality feel!
Alex

Alex

Co-Founder and Director at The Bearded Colonel. Alex has spent the last decade testing every shaving razor, cream and beard oil available trying to capture the best shave possible. In his spare time he enjoys playing music (drums and guitar), travelling and trying out different cuisines.